Since , Rowenta is a renowned brand. Here are the key milestones of its history. In December he establishes the Rowenta brand, inspired by his name. Rowenta grows quickly thanks to its refined designs and high-quality products.
With household appliances featuring cutting-edge technology, it successfully launches new products. Launch of the first thermostat-controlled iron with ceramic heating elements. New logo. Rowenta launches a product that goes on to become a best seller: the KG cafetiere. Better known as the Filtermatic, the KG features a hot plate to keep coffee warm. Incredibly user-friendly, the KG owes its success to its remarkably rapid performance for the time 1 liter of coffee in just a few minutes and to its streamlined orange and white design which looks stylish on every table.
In the s, Rowenta establishes its reputation for attention to detail, quality, and elegance. As the brand of choice for household appliances, it expands its portfolio to include the first vacuum cleaners: upright vaccum cleaners, floor polishers, and steam cleaners. Rowenta makes major contributions to the extent that the brand is now synonymous with technological innovation and performance.
Rowenta launches the first all-in-one vacuum and cleaner in the Bully. It vacuums both water and dust it vacuums up water but does not wash. Every detail is carefully considered to make it as practical as possible: vertical vacuum, large capacity, 5 multi-directional wheels, high power suction, and integrated noise reduction technology. It's the beginning of the vacuum revolution! More powerful than ever before, the first vacuum cleaners quickly become a flagship product for Rowenta.
As a result, the company focuses on more elaborate and lighter designs. Alongside its other activities, Rowenta invests in the growing personal care industry. Its first electric toothbrush is the top seller in Germany for many years. Design, technology, and performance are the watchwords for a Rowenta product — exactly as their founder had imagined. At the start of the s, Rowenta launches the DE and DM professional irons, which go on to become the iconic iron and a great success for the brand.
On a constant quest for innovation, Rowenta launches the Surfline iron in With this, the brand offers a new innovation: the "Heat and steam" system provides continuous heat and steam meaning you do not need to wait for the iron to re-heat. Hair styling appliances start a new trend in the s.
The desire to follow fashion is beginning at an increasingly younger age, with young adults wanting to style their hair like their favorite celebrities. Thanks to a consumer approach based on studies and observations of the major global fashion trends poker straight, glamorous curls, natural blow dry , the Group develops a full range of semi-professional hair styling tools. In , Rowenta invents Dymbo, the first compact vacuum cleaner: it can be carried on your shoulder and has the same high performance as a large appliance.
Impossible to vacuum the corners of the room? The triangular head for the Delta System arrives in Rowenta develops a new soleplate, Laser, which is very strong thanks to a new process used to harden the stainless steel. A system of holes to concentrate and diffuse the steam makes smoothing more effective. Named Infinium, the Rowenta bagless vacuum cleaner represents the very essence of power, technology and design.
The designer, Dick Powell, focussed on ensuring that every aspect was visible at a glance. Password lost. You have lost your password. Please enter your email address and we will send you a password Confirm Cancel. About Us. About Rowenta Since , German brand Rowenta has captivated the most demanding consumers with high-quality products that guarantee perfect results.
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