But there is very little market linkage with the nearby town of Madhubani. The study also shows evidence of rural-urban linkages between an urban centre and the rural hinterland when we consider labour movement. This linkage is to be distinguished from the linkages via migration to faraway urban and rural destinations, which are particularly strong for manufacturing enterprises.
On average, around 61 percent of surveyed enterprises in the six sample towns were found to be hiring workers, and among these 33 percent reported hiring rural workers along with workers from urban areas. This evidence is corroborated when we look at data related to the share of workers commuting from rural areas, which was Although the enterprise surveys showed that the backward linkage of enterprises was stronger with nearby urban areas, there was some evidence of backward linkage with rural areas.
This is reflected in Sourcing of inputs from local rural areas was found to be relatively more in the smaller towns. Manufactured products , namely food and beverages, household products, and handicrafts, exhibited stronger forward linkages , since these products experience relatively higher sales to local rural areas.
Links through rural customers visiting urban enterprises are also important. Around 80 percent of the surveyed enterprises reported that rural customers come and buy their products. In Patna, this share was the lowest, at Local rural-urban linkages are also influenced considerably by the availability of public services, such as education and health services, in the nearby town.
Darbhanga town has many educational institutions and coaching facilities, as well as a renowned hospital and medical college. Many people from Madhubani, Jhanjharpur, and other smaller towns and surrounding villages, come to Darbhanga to avail of these facilities. Rural Marketing Tutorial. Job Recommendation Latest. Jobs in Meghalaya Jobs in Shillong. View All Locations. How to design your resume? Have you ever lie on your resume?
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Top 10 facts why you need a cover letter? Username Password. New to Wisdomjobs? Sign up. Rural Marketing Introduction. Rural Marketing Consumers. Rural Marketing Mix. Census year. All India. Population in lakhs. Decadal Growth Rate. Agriculture Labour. Non-Agricultural Labour. Salary Earners. Not gainfully employed. It is the untapped Opportunity for all the marketers to explore and avail the opportunity available. The professional journey of Vimal started as a front line salesman but over the succeeding years his principled work ethics and sheer contribution has achieved him the position of CEO with Vi-john group of companies.
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Executive Talks. A society consists of different social classes and all social classes are determined by income, occupation, literacy level etc.
Each class has its own class values according to lifestyle, behavior etc. These values have a strong consumption pattern and paying behavior of the member of the class. The society and polity across the country varies between different religions, castes and linguistic groups.
Common socio-cultural behavior has been mapped as distinct sociocultural regions, which may be spread across political boundaries. The influence of social practices shows itself in consumer preference for product features, product size, shape and color. The source of information also gets influenced by social practices. Along with cultural dynamics, the needs feelings of rural people also need to be understood. Marketers would first understand this and then design and launch products accordingly.
The castes in themselves have sub-castes which are claiming social supremacy over the other. Marketers have to be sensitive towards the caste systems and accordingly products in rural areas. India is the largest democracy in the world occupying 2. More than 72 per cent of the total population of our country resides in rural areas. According to this table, around 72 percent of the total population of our country lives in rural areas.
This provides the marketers a larger market as compared to the urban market.
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